COPY SERVICES

Launching a campaign, rethinking your tone of voice, or working on a product launch?

I collaborate directly with global brands and creative agencies, crafting digital, product, and marketing content, as well as creating and refining distinctive brand narratives through tone of voice development. Whatever the brief, I help define your brand’s voice and turn creative ideas into engaging, commercial content.

    • Creating a new ToV & brand guidelines

    • Refining & strengthening existing ToV frameworks

    • Concept development & idea generation

    • Strategic copy guidance

    • Onboarding and training new starters

    • Providing constructive feedback to other writers and team members

    • Strategic copy guidance

    • Reviewing and editing copy

    • Managing copy across multi-channel campaigns

    • Brainstorming and conceptualising campaign ideas

    • Creative concepts, campaign copy & press ads

    • Landing pages, promotional funnels & performance-led messaging

    • Email & newsletter campaigns

    • Homepage messaging, banners & on-site touchpoints

    • Product descriptions & marketplace listings (Amazon included)

    • Category copy & brand biographies

    • Social media content

    • Lookbooks, brochures & fit guides

    • Product launches & seasonal campaign copy

    • Scriptwriting, quizzes & interactive content

    • Long-form & short-form copy

    • SMS & microcopy

    • Copy editing, refinement & multi-channel consistency

    • A/B variations for SMS, email & landing pages

    • Keyword research & opportunity identification

    • SEO-optimised copy for web, product pages & editorial

    • Meta descriptions & on-page SEO improvements

    • Feature & long-form writing (print & digital)

    • Interviews & profile stories

    • Research-led editorial & creative storytelling

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