COPY SERVICES

Launching a campaign, rethinking your tone of voice, or working on a product launch?

I collaborate directly with luxury brands and creative agencies, crafting original marketing, e-commerce, and brand copy, as well as refining distinctive brand narratives through tone of voice development. Whatever the brief, I help define your brand’s voice and turn creative ideas into engaging, commercial content.

    • Creating a new ToV & brand guidelines

    • Refining & strengthening existing ToV frameworks

    • Concept development & idea generation

    • Strategic copy guidance

    • Onboarding and training new starters

    • Providing constructive feedback to other writers and team members

    • Strategic copy guidance

    • Reviewing and editing copy

    • Managing copy across multi-channel campaigns

    • Brainstorming and conceptualising campaign ideas

    • Creative concepts, campaign copy & press ads

    • Landing pages, promotional funnels & performance-led messaging

    • Email & newsletter campaigns

    • Homepage messaging, banners & on-site touchpoints

    • Product descriptions & marketplace listings (Amazon included)

    • Category copy & brand biographies

    • Social media content

    • Lookbooks, brochures & fit guides

    • Product launches & seasonal campaign copy

    • Scriptwriting, quizzes & interactive content

    • Long-form & short-form copy

    • SMS & microcopy

    • Copy editing, refinement & multi-channel consistency

    • A/B variations for SMS, email, & landing pages

    • Keyword research & opportunity identification

    • SEO-optimised copy for web, product pages & editorial

    • Meta descriptions & on-page SEO improvements

    • Feature & long-form writing (print & digital)

    • Interviews & profile stories

    • Research-led editorial & creative storytelling

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