ABOUT
Lola Bukvic is a senior copywriter and brand voice strategist with 10+ years’ experience developing tone of voice, global storytelling, and marketing communications for luxury, premium, and lifestyle brands. Lola has written for KYHA Studios, Gucci, Selfridges, and Molteni&C, and created new tone of voice strategies for Browns Fashion, COS, Monument Bank, and an LVMH brand via the award-winning agency BETC Design.
In 2016, Lola joined Browns Fashion during a period of rapid growth and expansion in which sales tripled year-on-year. She created a new tone of voice as part of the retailer's first rebrand in 40 years, described by WWD and Drapers as "chatty, colloquial" and "engaging, punchy.” The tone of voice gained industry-wide recognition and went on to inform Farfetch's own rebrand. She also contributed to Manta Sleep's marketing team as the brand scaled to over 1 million customers.
Lola combines original, creative concepts with strategic thinking and commercial awareness to shape brand narratives, connect with audiences, and increase engagement. Since 2022, Lola has expanded into digital private banking, interiors, bridal, and wellness, collaborating with teams in North America, Europe, and APAC.
CLIENT RECOMMENDATIONS
“From the agency side, it was very reassuring to work with Lola: she quickly understood what was at stake and the requirements. In the process, she was very reactive, patient and flexible to the client’s feedback. I’d very much recommend her talents for copy or editing work.”
— RAPHAËL ZWYGART, ACCOUNT DIRECTOR, BETC ASIA
“Lola has supported us across a wide range of copy needs, from SEO page briefs to social captions for brand and product campaigns, and consistently delivered thoughtful, on-brand work. She interprets briefs with accuracy, collaborates openly, and responds to feedback and editing with a refreshingly considered approach. A pleasure to work with.”
— REBECCA SMYTH, BRAND DIRECTOR, TAYLOR & HART
“Working with Lola has been a genuinely positive experience. She brings a high standard of writing to every project and she consistently delivers on time. For any agency or business looking for a reliable, talented copywriter they can trust with their brand, I wouldn't hesitate to recommend her.”
— ALLISON OGHITTU, CO-FOUNDER & CREATIVE DIRECTOR, AB DIGITAL ENTERPRISES