PROJECT OVERVIEW

Throughout March 2026, I collaborated with KYHA Studios on the marketing communications for the Chroma Spring ‘27 Collection. The communications included social media captions, emails, and product descriptions, as well as the collection description, press release, and in-store event description. The goal was to bring the collection to life, while adding an element of playfulness to the copy without veering off-brand. The result is a body of work that boosts brand credibility, brand awareness, retail bookings, and sales.