copy EXPERTISE

Lola's skill set spans writing content for a range of marketing channels, including short-form and long-form copy, SEO-driven content, and editorial for both print and digital. She also specialises in tone-of-voice creation and development, building new voices from the ground up and strengthening existing frameworks.

    • Creating a new ToV & brand guidelines

    • Refining and strengthening existing ToV frameworks

    • Concept development & idea generation

    • Strategic copy guidance

    • Creative concepts, campaign copy & press ads

    • Landing pages, promotional funnels & performance-led messaging

    • Email and newsletter campaigns

    • Homepage messaging, banners & on-site touchpoints

    • Product descriptions and marketplace listings (Amazon included)

    • Category copy & brand biographies

    • Social media content

    • Lookbooks, brochures & fit guides

    • Product launches & seasonal campaign copy

    • Scriptwriting, quizzes & interactive content

    • Long-form and short-form copy

    • SMS and microcopy

    • Copy editing, refinement and multi-channel consistency

    • A/B variations for SMS, email, & landing pages

    • Keyword research & opportunity identification

    • SEO-optimised copy for web, product pages & editorial

    • Meta descriptions and on-page SEO improvements

    • Feature and long-form writing (print & digital)

    • Interviews and profile stories

    • Research-led editorial & creative storytelling

CONTACT